In-depth experience growing B2B pipelines and revenue across Europe & LATAM

• Development of Go-to-Market strategy

• Outbound prospecting

• Lead nurturing

• Sales and Negotiation

• Customer Profiling

• Competitor Analysis

Closed technical and commercial partnerships across SaaS, Travel, Fitness, and Media — including APIs, co-marketing, marketplaces, and cross-regional integrations; in both B2B and B2C channels.

Managed Travel and SaaS accounts in consultative roles, driving upsells, retention, and campaign success — including a 1900% ROI media case study at Travelzoo.

Led and applied projects that improved lead quality and conversion through data analysis — combining A/B testing, CRM workflows, and most recently, certified in Python (Stanford).

• Winner of King’s College Best Dissertation for research & analysis.

I possess a deep knowledge and network across the Travel ecosystem — from OTAs, Tourism Boards, and Airlines to Hotels, DMCs, and publishers.

I have represented brands at WTM, industry fairs and FAM Trips.

First-hand experience rolling out B2B2C SaaS products (e.g., Magicline) in new markets, working closely with Product, Integrations, and Sales team. Understanding what it takes to drive adoption, feature requests, and client onboarding.

Developed the Spanish & LATAM markets for Europe’s top fitness SaaS (8,000+ gyms served).

Currently supporting FitLink Global’s affiliate growth.

• Native English-Spanish / Intermediate German (but still at it 😅!)

• Hands-on experience building trust, closing deals, and aligning visions and methodologies across cultures, visions and remote teams.